I initially bought a lunch bag with rabbits on it for my daughter for her school packed lunch. She really loves the design. It keeps her food and drink cool until lunch time as it's insulated. And fits everything in nicely.
Then I bought my Mum the holdall for her hols. I haven't yet seen it opened up fully. But it packs down really neatly and will be great for holidays incase you need an extra bag on your way home. Really lovely design too.